Friday, 8 June 2018

The International Woolmark Prize 2018/19 Unveils Nominees – Orange Culture Makes The List

Today was a historic day, and another first for Adebayo Oke Lawal.

The designer and his team have had ample cause to celebrate in the last eighteen months, and whilst my next few words may seem basic to the casual observer, like just another feather in the cap of the Orange Culture brand.

It isOrange Culture is in the semi finals for the International Woolmark Prize.
I’ll run that again.
I basically (almost) broke my phone when I came across this news – a bit belatedly might I add. Why isn’t this all over the news?, in fact quite momentous.
Orange Culture will go on to pitch for a $70,000 investment in a Merino wool capsule, alongside mentoring, business training and showcasing opportunities at the New York heats. The 3 regional heats will identify the final 12 to be held at an international fashion week in early 2019.
 The Advisory Council this year (aka jury)  include

  • Tim Blanks, Editor-At-Large, Business of Fashion
  • Jefferson Hack, Founder, Dazed Media
  • Christine Centenera, Fashion Director, Vogue Australia, and Co-Founder WARDROBE.NYC
  • Alison Veness, Editor of 10 and 10 Men Australia
  • Rebecca Khoury, Associate Editor of 10 and 10 Men Australia
  • Catherine Baba, Stylist, Designer, Consultant & Costume Designer
  • Sara Sozzani Maino, Deputy Editor-in-chief, Vogue Italia and Head of Vogue Talents
  • Tony Liu and Lindsey Schuyler, Co-Founders, Diet Prada
  • Gert Jonkers, Co-founder and Editor-in-chief, Fantastic Man
  • Christiane Arp, Editor-in-chief, Vogue Germany
  • Colin McDowell, Fashion Journalist and Commentator                                  
According to The Woolmark Company Managing Director Stuart McCullough:
‘As the International Woolmark Prize continues to evolve, we have restructured our program to ensure emerging design talent receives the highest level of industry support and guidance,” he explains “This year we invited designers to apply to participate in the program and this generated an overwhelming number of applicants, from New York, London and Tokyo through to Mexico, Russia and Nigeria. This reinforces our belief that the International Woolmark Prize has no geographical borders, that fashion has no boundaries and that Australian Merino wool will remain as relevant to fashion tomorrow as it does today.”
The winners, one menswear and one womenswear designer will each receive AU$200,000 at the global final along with the sale of their capsule collection, created for the InternationalWoolmark Prize, in some of the world’s most prestigious department stores and boutiques around the globe that have committed to supporting the award.
These include but are not limited to (online), SSENSE (online), David Jones(Australia), Saks Fifth Avenue/Hudson’sBayCo (US/Canada), Harvey Nichols (UK) and Boon The Shop (South Korea).

The Innovation Award will also be presented, for a second year, to one finalist, with a financial contribution of AU$100,000. All International Woolmark Prize finalists will receive sales support and mentoring for commercialisation opportunities.
Past Woolmark Prize winners include Teatum JonesSuketdhirBodiceSophie ThealletGabriela Hearst and Altuzarra.

Discover all the 2018/2019 nominees here.
We can’t wait to see what Bayo does next, he will undoubtedly do us proud!

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