Wednesday, 25 October 2017

Heineken #LFDW2017 To Feature Plus Size Models On Runway With About That Curvy Life Collective


The Plus Size fashion is here to stay! After the huge success that Latasha Ngwube’s About That Curvy Life Collective at Heineken Lagos Fashion and Design Week 2016, ATCL is engaging Africa in the conversation about body positivity and plus size inclusion via #LFDW’s esteemed 2017 platform.

Speaking on what can be expected at the ATCL Collective showcase this year, Latasha says:
We are extremely proud of the historical success The About That Curvy Life Collective achieved in 2016. Launched at The Heineken Lagos Fashion and Design Week 2016, we made history as the first plus size fashion show on an international fashion runway in Africa. Pursuant, The Collective was featured across several international media outlets including CNN, BBC, Yahoo, and The Guardian. This eventually led to our invitation to make history in Ghana by taking the Collective to the Glitz Africa Fashion Week 2017, Accra, Ghana.
ATCL believes that the opportunity to look and feel your best should be available to all women and men, without prejudice. Fashionable timeless pieces are required by people of all shapes, shades, and sizes, and as such, the About That Curvy Life Collective showcases fashion brands that are committed to inclusive fashion.
The Heineken Lagos Fashion and Design Week provides a creative outlet to promote some of the nation’s most talented designers; offering curvy consumers additional shopping options, and helping local designers build a retail business in an under-served market.



The ATCL Collective designers include:
Eponymous brand, Osuare, a cosmopolitan African womenswear brand that caters to the needs of women of all shapes and sizes. Osuare Egbuonuspecializes in the use of hand-painted and hand-dyed prints. Her pieces are edgy, reflecting originality and heritage.
Womenswear brand Nori Clothing based in Abuja owned by Uga Akinbode. The brand specializes in ready to wear and bespoke. They cater for people of all sizes, and ages, and for the simple yet sophisticated, fashionable and edgy woman.
Contemporary plus size fashion and lifestyle brand Assian creatively led by Matthew Gordon strongly believes in being size inclusive and operates based on the belief that “we all matter”.

Credit : Bellanaijastyle

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